Research presentation and screening of video work, inside the ongoing exhibition Liberation Radio at Index.
Creative methods to influence a population - at Index, the Swedish Contemporary Arts Foundation.
As part of the public program for LIBERATION RADIO, Kreativa metoder för att påverka en befolkning (Creative methods to influence a population), a presentation by Carl Johan Erikson and Björn Larsson.
During the period 7/11 2022 – 8/1 2023, the Swedish Armed Forces carried out the attraction campaign "Your strengths make us stronger" all over Sweden. The target group was young women and the campaign was very prominent in the public space during the period. In the video a documentation of the campaign is combined with a voice that reads excerpts from a Powerpoint presentation issued by the Swedish Armed Forces - so called publicly available documents.